Beirut, October 9 -11, 2017 – L.I.P.S. Management presented a unique event unlike any of the previous fashion weeks or fashion events. Designers & Brands Fashion Shows varied in terms of the number of designers and brands who participated in the event. During the event’s Gala Dinner, which took place on October 8, 2017, Johnny Fadlallah explained that people were tired of the previous fashion weeks and that we took this step to break the routine and give each and every designer the importance that they need by putting their brand as the main priority and highlight.
L.I.P.S. Management received the International Star Award for Quality (ISAQ) in Geneva by BID Group for its outstanding excellence, performance, leadership skills, Quality Assurance, Innovation and Quality Management on an international level. This award was not bought, it is a recognition for our excellence in La Mode A Beyrouth, which proved to be one of the best fashion weeks in the world, and the award is the biggest proof for that. Note that we received the same award as American University of Beirut (AUB) and Le Gabarit.
The Designers & Brands Fashion Shows was held from 9 to 11 October 2017 in the Grand Ballroom of the Four Seasons Hotel-Beirut.
The event featured 29 fashion shows featuring international designers/brands from Paris as well as Turkey and Arab countries: UAE, Kuwait, Iraq, Tunisia, Syria, Saudi Arabia and Lebanon.
The sponsors were:
• The Main Sponsor: Aubrilam from Saudi Arabia
• The Other Sponsors are:
o PAMCO (agents of SANE COSMETICS)
o Beauty Expert and Professional Makeup Artist – Zeina Fadlallah, Owner of Splendora
o Professional Hair Stylist Michel Zeytoun o Diffa Group for Hostessing Services
o Black Orchid for floral decoration
Last but not least, our biggest appreciation goes to all the written, visual, and audio media for their coverage of this event and their constant support for our company and its projects.
A special thank you goes to the ones who partnered with us for this event:
Beiruting, Prestige, Mondanite, Laha, Yawmiyati, A&E, Lamasat, Sayidaty, Aalamoki, Ounousa, Fooschia, Erem News, Z Fashion Window, The Daily Star, Freesia, Focus, Facelook, Digital Age, Youm 7, Al Sharq Newspaper, News.Me, All Around, Presses Partout, Fayruz, Al Shabaka, Nadine, Khabar 3ajel, Al Kalima Online, Events Leb, Ouyoun Wafaa, Cheri3 Fl Fan, Helo El Fan, Private Magazine.